Editorial Media Kit

A final for an Audience and Media course project was to create a Media kit.

I chose to create REALM, an everything beauty editorial. By selecting a niche category, the magazine can target concentrated audiences for advertisers. REALM utilized its online platforms to promote audience engagement and further reflect its targeting abilities to reach across multiple platforms.

One of the critical components of this project consisted of clearly reflecting at least three benefits for why advertisers should choose REALM as their advertising vehicle to reach their target consumers. The Marketing Responsiveness Index (MRI) supports the publication’s claim while demonstrating the editorial’s demographic reach.