Cariuma Media Kit

This project aimed to create a media kit that introduced a product extension to a company of our choice.

Cariuma, the brand I chose, is a sneaker brand that two board sport enthusiasts in Brazil co-founded to bring value by bettering people’s lives and the planet by planting two trees in the Amazon rainforest with every pair of sneakers they sell.

I focused on creating an organic extension that aligns with the brand's origins and values—launching a Jungle Skate Collection showcasing a skateboard series highlighting five animals affected by deforestation. Along with the skateboard launch, Cariuma creates a cohesive collection of low and high-top sneakers that match the skateboards by highlighting endangered animals.